China Market Entry –
The Smart Way for Global Companies

Why China needs a different approach

China is the second-largest economy in the world and one of the fastest-growing consumer markets.
For European companies, it offers huge growth potential – but also unique challenges.

Regulations, cultural differences, and the complexity of finding reliable local partners can make expansion risky and time-consuming.

We help European and international businesses enter China efficiently, profitably, and with full cultural confidence – without wasting time or resources.

Who we work with

We work with visionaries ready to make their next big success.

Startups seeking funding or partnerships

Typical challenges:

• Need local investors who understand their product

• Navigating China’s fast-moving tech ecosystem

• Bridging the cultural gap in pitching & negotiations
  

How we help:
We introduce you to investors, joint venture partners, and strategic allies in your sector – and prepare you to pitch successfully in a Chinese business context.

Established brands expanding their retail or online presence

Typical challenges:

• Strong competition from local and international brands

• Adapting brand messaging for Chinese consumers

• Finding the right distribution channels
  

How we help:
We analyze market trends and consumer behavior, adapt your brand strategy for China, and connect you with top-tier distributors and e-commerce platforms.

European Enterprises entering China

Typical challenges:

• Limited market knowledge

• Unsure about first steps and reliable partners

• Risk of costly trial-and-error
  

How we help:
We build a step-by-step roadmap, match you with vetted partners, and guide your team through every stage – so you avoid the pitfalls and focus on growth.

Investors exploring opportunities in China

Typical challenges:

• Finding reliable local businesses to invest in

• Understanding market stability and growth potential

• Risk management in cross-border deals
  

How we help:
We cosupport with our partners due diligence, market insights, and deal facilitation to connect you with trustworthy, high-potential opportunities.

“Expanding into China is not just about entering a market — it’s about entering a relationship. We connect you with the right people, the right strategy, and the cultural understanding to make that relationship last.”
— Jiaran Wang, Founder of Expand Future

Our 3 Core Services

Market Entry Strategy &
Roadmap

(Get the right plan before you invest big)

We provide clear, data-backed market entry strategies so you know exactly where and how to enter China:

• Industry-specific market research tailored to European companies

• Local demand, competition, and pricing analysis

• Social Media, Communication, Trends

• Step-by-step market entry roadmap for fast, low-risk execution

📌 Outcome: You know your best entry path before committing big budgets

Partner & Investor Access
(with our Partners)

(Find the right people, avoid costly mistakes)

The right partner can make or break your China expansion. We give you access to local contacts without the guesswork:

• Curated network of distributors, suppliers, and investors

• Matchmaking calls & online introductions

• Due diligence to ensure reliability

• Investor outreach for funding or JV opportunities

📌 Outcome: You start with selected contacts instead of cold leads

Cultural &
Negotiation Mastery

(Turn cultural differences into a competitive advantage)

We help you to communicate and negotiate effectively in the Chinese market:

• Business etiquette & decision-making styles in China

• Adapting proposals to resonate with Chinese stakeholders

• Role-play sessions for real-world negotiation scenarios

• Building trust (“guanxi”) for long-term success

📌 Outcome: Your team enters every meeting prepared to top deals

Why work with us?

• On-the-Ground Network – Excellent partners in China

• Bridge Between Europe & China – We understand both business cultures deeply

• Strategic, Not Just Operational – We focus on scalable, repeatable entry models

Benefits of Working With Us

1. Reduced Risk

Avoid costly trial-and-error with a data-driven strategy and vetted local contacts.
Impact: Up to 60% fewer market entry mistakes compared to going it alone.

2. Faster Time-to-Market

We help you enter the market 3–6 months faster by eliminating unnecessary delays and connecting you with the right partners from the very beginning.

3. Scalable, Repeatable Success

We focus on models that can grow with your business, so your first China entry is not your last success there.

Jiaran Wang brings exactly what startups in their early stages need most: clarity, structure, and the courage to explore new paths.
What I particularly value about her work is her ability to distill complex topics such as business models, market validation, or investment readiness into clear, actionable insights – always solution-oriented, always with a focus on what’s achievable.

For the startups we’ve worked with together, her support has been not only professionally valuable but also emotionally empowering. Jiaran listens, asks the right questions, and manages to challenge and encourage founders on equal footing.

In my view, what sets her apart is the unique combination of strategic thinking, an international mindset, and deep empathy. She blends methodology with genuine enthusiasm for entrepreneurial ideas – making her an inspiring sparring partner.

Kambis Kohansal Vajargah MA BSc

Head of Startup-Services and Deputy Head of Founder-Services at Austrian Federal Economic Chamber

★★★★★

Enter China with the right plan, the right partners, and the right skills.

You didn’t come this far to stop ;)

📩 Email: hello@expand-future.com
📞 Phone: +43 6645559200